Official Opening International Media Congress
Opening: Digital is Now! The Risks and Opportunities Facing Germany as a Content Producer in the Age of Digitalization
Digitalization is transforming the world of film, TV, radio and print more than any technological development that has come before. The buzzwords in this changed media environment are Internet HDTV and 3D, media libraries, Tablet PCs and Hbb-TV, Google, Facebook and Twitter. The ongoing globalization of distribution paths and platforms has lead to enormous and inevitable challenges for Germany as a media location. Will a revolution in content follow the revolution in technology? Which new rules of the game will allow companies to remain successful in media markets?
The official opening event of the International Media Congress will cover the latest technological development trends in media, markets and society as well as the resulting opportunities and challenges facing content providers, digital platform operators, media and Internet policy makers.