Burkard Brache studied business administration at Georg August University in Göttingen, Germany. After completing his studies, he began his career in consumer electronics at Sanyo Fischer GmbH, where he worked from 1994 to 2000. Among his responsibilities there was the field of administration & logistics. After a further seven years at Sony Deutschland GmbH as business manager for home TV, hi-fi, home video/DVD, he worked in a number of positions at other companies, including as senior manager buying CAV - TV, BluRay, DVD, Hi-fi, MP3 at Amazon.de. Since May of this year, he has acted as product group manager for home entertainment (TV, hi-fi, DVD/BluRay) at LG Electronics.