From 1984 to 1991, Roland Raithel was deputy head of the press department at Rosenthal AG in Selb, Bavaria. From 1991 until today, he has acted as press spokesperson and head of the press & PR department at Loewe Opta GmbH, since 1999 also at Loewe AG in Kronach, Bavaria. In this position, he is responsible for the company’s entire internal and external PR.