New TV: The Science of Entertainment

4.30 pm – 5 pm
International Keynote & Q&A
The Neuroscience of Entertainment
David Graham, CEO, Attentional, Taunton, UK
You may have a great idea. You may even have commissioned a series of scripts and produced a first pilot. But how do you know that you are on the right track? When you evaluate your creative work, are there any lessons to be learned from neuroscience that can help you predict success and failure – and if so, how does it work? Is there a science of entertainment, a science that can help explain how audience responses can be understood and even predicted? David Graham, Founder and Chief Executive Officer of the media research company ATTENTIONAL, advises leading players in the entertainment industry, from the major networks in the US to the super indies in the UK, on content development, using the ATTENTIONAL System, a ground breaking methodology for evaluating what is in development, drawing on the newest findings from the frontiers of neuroscience research. David’s keynote on The Neuroscience of Entertainment will explore the reasons why the human brain is paying attention to entertainment, presenting you a new perspective on the key ingredients of entertainment – be it drama, comedy or reality television.

5 pm – 5.30 pm
International Keynote & Q&A
The Psychology of Pitching
Paul Boross, The Pitch Doctor, BIG SKY, London, UK
No pitch, no deal. If you cannot pitch your idea, you’re not going to make any business. Ideas are the currency of competitive advantage, as they say. Yet, what matters most is who gets their ideas across first. Knowing the psychology of pitching will not make you have better ideas, and it will not make you have your ideas any sooner, but it will make you understand how to communicate those ideas to persuade people to give you business? The Next Big Thing may not be the best designed, or the best produced, but simply the best pitched.
Paul Boross, the renowned Pitch Doctor, author of the best-selling book The Pitching Bible, will show you some of the psychological secrets of great pitching and how to put your message across in a way that differentiates you from the crowd.

Moderation: Christoph Fey, Managing Director, Entertainment Master Class / Entertainment Lawyer Unverzagt von Have, Berlin

In Cooperation with ENTERTAINMENT MASTER CLASS

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