Media Market

Mon, Sep. 6, 2.00 pm - 4.00 pm | Expertengespräch | Saal 8

Brand Development Online

medienwoche@IFA 2010: Ines Bieger (Text 100, München) © Medienboard Berlin-Brandenburg/Uwe Völkner - FOX
medienwoche@IFA 2010: Dr. Tim E.Fischer (Ravensburger, Ravensburg) © Medienboard Berlin-Brandenburg/Uwe Völkner - FOX
medienwoche@IFA 2010: Charlotte Hermin Hainlein (Coca Cola Deutschland, Berlin) © Medienboard Berlin-Brandenburg/Uwe Völkner - FOX
medienwoche@IFA 2010: Yousef Hammoudah (MTV Networks Germany, Berlin) © Medienboard Berlin-Brandenburg/Uwe Völkner - FOX
medienwoche@IFA 2010: Alexander Lengen (PayPal Deutschland, Berlin)© Medienboard Berlin-Brandenburg/Uwe Völkner - FOX
medienwoche@IFA 2010: Podium © Medienboard Berlin-Brandenburg/Uwe Völkner - FOX
medienwoche@IFA 2010: Michael Umlauf (brandamazing:, München)© Medienboard Berlin-Brandenburg/Uwe Völkner

Branding and brand loyalty in the age of social media: What opportunities and challenges arise during the establishment of a brand online? Can branding and brand loyalty even be controlled effectively in the era of Web 2.0? Do brands have any meaning anymore? Who actually owns a brand?

In cooperation with Text 100.

Ines Bieger

Lars Basche

Dr. Tim E. Fischer

Hermin Charlotte Hainlein

Yousef Hammoudah

Alexander Lengen

Michael Umlauf