International Media Congress 2009
Germany as a Media Location in an Age of Hype and Crisis
YouTube, Facebook, Twitter - in the digital age, one trend follows hot on the heels of the next. Is this a great time for innovation, growth and economic success? Yes and no, especially seeing as media transformation poses fundamental challenges to traditional media: and also considering the fact that a worldwide economic crisis is now dimming the media industry's upbeat future scenarios for the second time in a decade. What does this mean for Germany, a country that represents one of the most important media locations in the world?
Together with a number of leading minds active in today's national and international media industry, the Medienwoche 2009 is set to evaluate the industry's current status and the strategic scenarios available for companies. It will also discuss current media policy agendas and present once again the digital avant-garde, including new platforms, innovative content and business ideas.