Katharina Borchert

Katharina Borchert is a passionate storyteller, adventurer and technology addict turned blogger turned journalist turned online editor-in-chief of the WAZ Mediagroup's key regional publications like "Westdeutsche Allgemeine".
Ms. Borchert has been hired in 2006 to completely reinvent their Internet strategy for local publications by creating new ways of connecting on- and offline communities, interaction and exchange. The goal is to create a virtual home for all the readers and interested clientele that want to engage in the discussion about major local and hyperlocal topics.
She is also managing director of WAZ NewMedia and was put in charge of the WAZ Mediagroup's entire online operations when she was asked to join the management board in 2008.