IFA 2010 International Keynotes: 07.09.2010, 12:30 pm
International Keynote with Google CEO Dr. Eric Schmidt
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Google CEO Dr. Eric Schmidt will give the final keynote address at the IFA International. The keynote will be broadcast live in Saal 3 of the ICC for visitors to the Media Congress. Since beginning at Google in 2001, Schmidt has played a major role in transforming Google from a Silicon Valley startup into a globally active corporation. Under his management, the company's structure was fundamentally revised and its offerings expanded without neglecting Google‘s guiding principle of innovation.
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Opening of the International Media Congress: 06.09.2010
Less is More? The Future of Public Broadcasting
"Less is More" - this is the new strategic approach taken by Mark Thompson, head of the BBC. After completing their own 3-step tests, Germany's ARD and ZDF are also reconsidering their online activities. There is now talk of a "re-definition" of the responsibilities of public broadcasting in Germany, i.e. of cooperation, self-restraint and a new media order. Keynote addresses will be held by Caroline Thomson (BBC), Dagmar Reim (rbb) and Christoph Keese (Axel Springer AG), the discussion will also be with journalist Stefan Aust, the author and ad writer Sascha Lobo et al. Frank Thomsen (stern.de) is moderator of the opening panel ... 
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International Media Congress: 06.09.-07.09.10
Screenings & Presentations
International and national media-industry experts present working business models and success stories relating to new TV platforms, interactive entertainment, 3D content, mobile content, games, iJournalism and 360-degree formats. Speakers include Brian Sullivan (Sky Deutschland), Ronald Jacoby (Yahoo! Connected TV), Igor Pušenjak (Lima Sky, New York), Frank Barknecht (RjDj), Sefanie Hoffmann (aka-aki networks), Inga Griese (WELT-Gruppe/ICON), Luke Gaydon (Brightcove) u.a. more
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medienwoche@IFA
The 50th IFA trade fair will also mark the start of the 2010 Berlin Medienwoche. Every year more than 15,000 media professionals, 6,000 journalists from 70 countries and 1,250 exhibitors gather at the medienwoche@IFA. From September 3rd to September 8th the Medienwoche consolidates the IFA, the international media congress and many other events into one of Europe's largest industry gatherings for media professionals.
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Congress (September 6-7, 2010, ICC)
The International Media Congress offer visitors a compact conference program schedule covering the most important questions facing the media industry today. Topics this year include "Technology is Queen," social media, the future of public broadcasting, Internet ethics, copyright laws and much more. ... more Program
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Trade Fair (September 3-9, 2010, Messe Berlin)
The IFA is the world's most important trade fair for consumer electronics and home appliances, and it will take place for the 50th time at the exhibition grounds under Berlin's Radio Tower. This year, the IFA will also feature new exhibition spaces, such as the IFA iZone and the IFA eLibrary ... more
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Events
Several other prominent events, including the M100 Sanssouci Colloquium, the M100 Media Award and the media night, will offer opportunities for networking an one-on-one discussions ... Overview M100 medianight
