Tony Wang, Twitter UK-Chef

How Must See TV is now Must Tweet TV
New Social TV - Gemeinsam ist man weniger allein.  Potenziale und Herausforderungen für das Fernsehen der nächsten Generation. (AT)

16.00 – 16.30
Internationale Keynote: How Must See TV is now Must Tweet TV
Tony Wang, General Manager, Twitter UK, London, UK
Watching TV started as a social gathering - families would come to watch their favorite program then discuss what they had just seen. The evolution however, has been towards a more solitary experience, with people watching programs alone or with one other person, and   waiting until the next day to relive favorite moments with friends and colle and determine what shows shouldn't be missed. Now, this is again happening in real time through the second screen. Twitter provides people a platform and a reason to experience TV socially, while the program is on air. Tony Wang will take about this phenomenon, how international broadcasters are using Twitter and the opportunity to reshape the TV viewing experience.

16.30 – 18.00
Case Studies / Podium
Jens-Uwe Bornemann, Head of Business Development & Strategy / Head of UFA Lab, UFA Film & TV Produktion, Potsdam
Matthias Büchs, Director Online Mobile VoD Teletext, RTL Interactive, Köln
Jean Pierre Crapet, Leiter Content Strategy & Cooperation Products & Innovation, Deutsche Telekom, Darmstadt
Iain Dendle, Business Development Director, Europa AShazam Entertainment, London, UK
Vittorio Valente, Executive Producer Berlin - Tag und Nacht, filmpool, Hürth

Moderation: Torsten Zarges, Korrespondent, kressreport, Cologne

Simultanübersetzung DE/ENG